Author / Mandler Timo

Timo Mandler has a PhD in Marketing from Hamburg University in Germany and has been a professor at TBS Business School since 2019. His research themes cover cross-cultural consumer behavior, international marketing research methodology and global and local branding. He has published in academic reviews, such as the Journal of International Business Studies, International Marketing Review and the Journal of Business Research.
  • Teaching areas: Fundamentals of Marketing, Service Marketing
  • Research areas: Cross-Cultural Consumer Behavior, Methodological Issues in International Marketing Research, Global and Local Branding
Discover his CV and latest publications.