TBS Business School research for analysts and decision-makers
Author / BARBAROSSA Camilla
Ethical and pro-environmental consumption, Consumer responses to corporate social responsibility
Camilla Barbarossa is Associate Professor of Marketing at TBS. She holds a PhD in Business Administration and Management obtained at Faculty of Economics, Sapienza University of Rome. Her primary research interests concern: (i) consumer adoption of eco-friendly alternatives; (ii) consumer responses to corporate social responsibility and irresponsibility; and (iii) intergroup bias in group judgment processes. She published articles in, among others, Journal of Business Ethics, International Marketing Review, Journal of Environmental Psychology, Ecological Economics.
Teaching areas : marketing, business communication, marketing research
Research areas : Ethical and pro-environmental consumption, Consumer responses to corporate social responsibility (CSR) and
irresponsibility (CSI), Effects of stereotypes on intergroup judgments; Country-of-origin effects and national stereotypes, Quantitative methods