Author / Borau Sylvie

Advertising efficacy and consumer well-being (transformative consumer research), Evolutionary psychology.

Sylvie Borau has been a professor of Marketing at TBS since 2013. She holds a PhD in Management obtained at IAE Toulouse. She received the Sphinx PhD award in 2014 and was finalist of the AFM-FNEGE prize in 2014. Her research topics cover the evolutionary roots of consumer behavior and the impact of marketing on consumer well-being. She has published in the International Journal of Advertising, Journal of Business Ethics and Recherche et Applications en Marketing.
  • Teaching areas: Consumer Behavior, Communication, Ethics & nudge in Marketing, Marketing Research, Evolutionary roots of consumption
  • Research areas: Advertising efficacy and consumer well-being, Evolutionary psychology.
  • Proposed expertise: Physical attractiveness, Gendered marketing, Advertising efficacy.
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