TBS Business School research for analysts and decision-makers
Author / Borau Sylvie
Advertising efficacy and consumer well-being (transformative consumer research), Evolutionary psychology.
Sylvie Borau has been a professor of Marketing at TBS since 2013. She holds a PhD in Management obtained at IAE Toulouse. She received the Sphinx PhD award in 2014 and was finalist of the AFM-FNEGE prize in 2014. Her research topics cover the evolutionary roots of consumer behavior and the impact of marketing on consumer well-being. She has published in the International Journal of Advertising, Journal of Business Ethics and Recherche et Applications en Marketing.
Teaching areas: Consumer Behavior, Communication, Ethics & nudge in Marketing, Marketing Research, Evolutionary roots of consumption
Research areas: Advertising efficacy and consumer well-being, Evolutionary psychology.