Author / Décaudin Jean-Marc

Communication marketing, services advertising, customer services

Marketing
Jean-Marc decaudin has been a permanent professor of Marketing and International Business in Toulouse Business School since 1989. He has a PhD in Management Sciences from Capitol I Toulouse University, obtained in 1988 and holds an authorisation to supervise research (HDR). His research themes cover communication and branding communication. He publishes in Journal of Services Marketing, Journal of Marketing Communication, Revue Française du Marketing, Innovative Marketing et autres.
  • Teaching areas: services marketing, marketing communication, advertising, brand
  • Research areas: Communication marketing, services advertising, customer services
  • Proposed expertise: services marketing, marketing communication, advertising, brand
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