Toulouse Business School research packaged for analysts and decision makers
Marketing & Communication
The negative effects of exposure to advertising female models on women’s self-esteem and body satisfaction are now well known. But a new negative effect of advertising female...
Jean-Marc DécaudinDenis Lacoste
Marketing & Communication, Our topics
Selling services requires a very different approach to selling products. Services are intangible, and they are often produced and consumed simultaneously. Services cannot be...