advertisingTag Archive

March 2018

Sylvie Borau


Provocative Female Models In Advertising: Triggering Indirect Aggression

CSR, Marketing & Communication

The negative effects of exposure to advertising female models on women’s self-esteem and body satisfaction are now well known. But a new negative effect of advertising female...

February 2018

Jean-Marc Décaudin
Denis Lacoste


Services advertising: showcase the customer!

CSR, Marketing & Communication, Our topics

Selling services requires a very different approach to selling products....