Marketing & Communicationcategory

September 2018

Camilla Barbarossa

Promoting the adoption of eco-friendly products across different consumer segments

Marketing & Communication

In recent years, international environmental policy debates have increasingly identified household consumption in industrial countries as one of the main causes of environmental...

March 2018

Sylvie Borau

Provocative Female Models In Advertising: Triggering Indirect Aggression

CSR, Marketing & Communication

The negative effects of exposure to advertising female models on women’s self-esteem and body satisfaction are now well known. But a new negative effect of advertising female...

February 2018

Jean-Marc Décaudin
Denis Lacoste

Services advertising: showcase the customer!

CSR, Marketing & Communication, Our topics

Selling services requires a very different approach to selling products....