Marketing & Communicationcategory

September 2018

Camilla Barbarossa

Promoting the adoption of eco-friendly products across different consumer segments

Marketing & Communication

In recent years, international environmental policy debates have increasingly identified household consumption in industrial countries as one of the main causes of environmental...

February 2018

Jean-Marc Décaudin
Denis Lacoste

Services advertising: showcase the customer!

CSR, Marketing & Communication, Our topics

Selling services requires a very different approach to selling products....