Cropped shot of a woman pressing her finger against her lip

March 2018

Sylvie Borau

Provocative Female Models In Advertising: Triggering Indirect Aggression

Marketing & Communication

The negative effects of exposure to advertising female models on women’s self-esteem and body satisfaction are now well known. But a new negative effect of advertising female...

Young couple holding their new house key. They are standing in front of the home in casual clothes. Both are happy, relaxed and smiling. He has a beard and she is blonde. They could be buying or selling real estate. Copy space

February 2018

Jean-Marc Décaudin
Denis Lacoste

Services advertising: showcase the customer!

Marketing & Communication, Our topics

Selling services requires a very different approach to selling products. Services are intangible, and they are often produced and consumed simultaneously. Services cannot be...

Vineyard woman worker checking wine grapes in vineyard. Winery, winemaker and worker concept. Sunny day in vineyard.

January 2018

Louise Curran

A Comparison of Chinese investment in the French and Australian Wine Industries

Economy & Society, Our topics

In this paper, written with Michael Thorpe of Curtin University in Australia, we explore the recent evolution of Chinese investment in the wine industries in the Bordeaux region...

La stratégie de réseau des compagnies aériennes face aux contraintes liées à l’expansion des aéroports en Europe

December 2017

Sveinn Gudmundsson

Airline network strategy facing hub airport expansion constraints in Europe

Our topics, Strategy & Management

With air transport growing exponentially, Europe’s main transfer airports –...

Social engineering. A modern and young Swiss farmer is observed by his cattle while using a digital tablet device. Shot during Lenklypse photo event in Switzerland.See also

November 2017

Pierre-André Buigues

French animal agriculture losing ground in the face of European competition

Economy & Society, Strategy & Management

Despite significant state aid, the French meat sector is losing ground against...

paper ship with british and european flag, concept shipment or free trade agreement and membership of eu, brexit

October 2017

Louise Curran

The impact of Brexit on trade regimes and Global Value Chains

Operations Management

The British vote to leave the EU has enormous implications for both parties,...