Toulouse Business School research packaged for analysts and decision makers
Marketing & Communication
The negative effects of exposure to advertising female models on women’s self-esteem and body satisfaction are now well known. But a new negative effect of advertising female...
Jean-Marc DécaudinDenis Lacoste
Marketing & Communication, Our topics
Selling services requires a very different approach to selling products. Services are intangible, and they are often produced and consumed simultaneously. Services cannot be...
Economy & Society, Our topics
In this paper, written with Michael Thorpe of Curtin University in Australia, we explore the recent evolution of Chinese investment in the wine industries in the Bordeaux region...
Our topics, Strategy & Management
With air transport growing exponentially, Europe’s main transfer airports –...
Economy & Society, Strategy & Management
Despite significant state aid, the French meat sector is losing ground against...
The British vote to leave the EU has enormous implications for both parties,...
Operations Management, Strategy & Management
Finance & Performance Management
Victor Dos Santos Paulino